Good Afternoon Everyone we welcome you all to this forum. Yesterday we had a talk on Branding on our what's app group page with Mr.Aribigbola Lanre-the Lead designer at HUEBE design company, as the speaker below are the details of the talk He started by asking a question ;[7:43PM, 7/21/2017] Nester Lanre: Coca Cola Vs Pepsi which of these brands sounds more appealing to you. [7:44PM, 7/21/2017] Nester Lanre: more [7:44PM, 7/21/2017] Nester Lanre: contributions [7:46PM, 7/21/2017] Bro Busayo: I will go with coca cola [7:48PM, 7/21/2017] Nester Lanre: why you choose coca cola is because of their brand, the relationship they have been able to make with their customers [7:48PM, 7/21/2017] Nester Lanre: Branding is an effort to give a unique identity to the company’s products and create emotional associations with consumers. It is a form of marketing. A brand is a set of associations that are linked to a product range, a division, or company. These associations reside in th