The business dictionary define branding as; the process involved in creating a unique name and image for a production in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. As highlighted above branding involves giving your business a good name, image, quality advertisement and more. In Nigeria an many other places in the world, most small business fail to recognise its importance in business, this is one out of many reasons why their business never grow, even after making huge profit and being in operation for many years...... to be continued