Branding is a marketing practice that involves creating a name, symbol or design that identifies and differentiates a product from other products . The sales you make in your business depend greatly on your branding techniques (marketing). Name: Branding gives your business the attention it needs for sales. Imaging someone wants to buy your product e.g a phone that does not have a name, what will he/she say, may be something like this; "that phone that uses touch pad with camera...." Thousands of phone use touch pad and are with cameras, so your product needs a name, not just any name, a good name. You might not know this but just the name of your business alone can attract Customer and potential customer. Logo A logo is a graphical mark, symbol, combination of names or sign etc that is use by organizations for recognition. A good and attractive logo can pull Customers to buy a product and vice versa. It also helps to differentiate one product from another.